Apple’s upcoming mixed-reality headset, the Vision Pro, is facing some major blowback before it even hits the shelves. Popular streaming platforms like Netflix, YouTube, and Spotify are all opting out of developing dedicated apps for the device, which is being heavily marketed as a platform for entertainment.
YouTube announced that it won’t be launching a new app for the Apple Vision Pro, suggesting users stick to Safari for content viewing. Similarly, Spotify is not planning a new app for Vision Pro’s operating system, potentially leaving users to access it through a web browser to access these popular streaming platforms.
This means no offline viewing, potentially lower video quality, and a clunkier interface compared to what a native app could offer.
So, what’s the reason? Why are these giants giving Apple the cold shoulder?
Netflix hasn’t confirmed its reasons officially, but speculation points to a growing rivalry between the two companies in the streaming space. Both are keeping their eye on awards and original content dominance and maybe Netflix sees this as a chance to flex its muscles and play its dominance.
YouTube and Spotify haven’t been quite as vocal, but their silence speaks volumes. Could it be the hefty $3,499 price tag of the Vision Pro? Or maybe they just don’t see enough potential in a niche market like mixed reality.
Whatever the reasons, the lack of these big-name apps throws a wrench in Apple’s carefully crafted narrative. They’re positioning the Vision Pro as the ultimate entertainment hub, a device that can replace both your iPad and your fancy TV. But without Netflix, YouTube, and Spotify in their native glory, that pitch starts to sound a little less convincing.
This isn’t just a matter of convenience. It’s about the core experience. Imagine settling down for a movie night in your mixed-reality new VR headset, only to be greeted by a slow web browser interface instead of a familiar, user-friendly app. Not exactly the immersive reality escape as Apple promised, right?
Several popular apps won’t have native vision OS apps at launch, including Meta’s Facebook, Instagram, and WhatsApp. Of course, there are still other streaming services on board, like Disney+, Peacock, and Amazon Prime Video. However, the absence of these three major players leaves a noticeable gap, especially for users who rely on them heavily.
The Vision Pro still has a chance to succeed, but Apple needs to address this app issue head-on. Convincing Netflix, YouTube, and Spotify to come on board would be a huge win, but even offering optimized versions of their existing iPad apps would go a long way in improving the user experience.
The absence of dedicated apps from key players raises questions about the device’s appeal, especially since the Vision Pro is positioned as a platform for video, games, and entertainment.
The major streaming services, like YouTube, Spotify, and Netflix, choosing not to create special apps for Apple’s Vision Pro poses a challenge to Apple’s idea that this device can replace both an iPad and a high-end TV.
One thing’s for sure: the competition in the VR/AR space is heating up, and Apple can’t afford to stumble at the starting line. If they want the Vision Pro to be more than just a fancy tech toy, they need to make sure it delivers on its entertainment promises, big names, and all.