Instagram parent company Meta is testing a program that can turn content creators into a chatbot that will interact with fans and followers. This program is called a Creator AI.
This program is still undergoing, as it is currently in the early phase of testing. They planned they are going to use an automated system to copy the voice and style of talking of participants’ content creators, then it will play before the audience and get their interaction.
Instagram wants to help content creators that will interact and chat with their followers on their behalf.
This AI will learn from the provided data of the content creators including Instagram posts, Direct messages, Comments and Reels, and Instagram Stories’ audio.
Furthermore, creators can also add a particular phrase to give replies to their audience.
There is no exact information about who will be the part of Creator AI test because of the non-disclosure agreements that they signed. And Meta also refused to say anything about this report.
Now it is the next big investment that Meta is going to make as it has already made significant investments in different Artificial Intelligence projects.
Due to the payments based on performance and updating reels, Meta gained the trust of the creator community. Some of these creators might be a good fit for the Creator AI program.
However, some points need to be considered before running into the Creator AI.
The creators who have a large fan base might like this Creator AI who needs to manage the interactions with their number of fans.
As some influencers are already using Artificial Intelligence to give automated responses to their fans. Most of them are using AI companies like School of Bots.
Although this response would be robotic, however, creators can add a personal touch to their response.
With this AI program, creators have loads of time to interact with their audience in their DMs and comments.
Kwebbbelkop, a content creator on YouTube, has praised how digital avatars can replace humans in some situations.
Meta already does a lot of experiments with AI avatars, and this recent test is not their first experiment. Last year, Meta collaborated with several celebrities and introduced the 28 chatbot characters.
Although Bot got their ordinary name, they have a great resemblance with their respective celebrities. Like, Bots have ordinary names like Zach and Coco and they are the copy of Mr Beast and Charli D’Amelio.
Meta used its large language model called Llama and trained chatbots to imitate their inspirations.
There would be a lot of fun and potential positive use of Creator AI, but getting the Creator trained on this program might be demanding. Because many creators have the fear of the future that these Bots will replace them in the future.
Let’s wait and see if the creators will give this program a thumbs up or not.
